Hi, I am Anna Nichols!
For most of my life, my identity was connected in some way to what other people wanted me to be or do. So it's no surprise that at the beginning of my entrepreneurial journey, I remember trying to do everything the "right" way. I was learning from the gurus who told me "this was the best way" or "that was the best strategy" - but I often felt some internal resistance to what they were telling me to create in my business.
At this same time I was on a journey of self discovery, trying to figure out who I truly was as an individual. I had already been passionately studying Human Design, then one day it was like a lightbulb turned on.
After receiving my Masters degree in Business and always being put in leadership positions throughout my life, I logically knew that all the strategies worked. And it's my job to help people to figure out the most aligned strategies for their unique design.
What came next was pure magic!